merchandise
CAL SKI AND SNOWBOARD CLUB
The largest club on UC Berkeley's campus, the Cal Ski and Snowboard Club, came to me looking for a design that would both excite and attract new members. These designs would be printed on merchandise for the 2500+ club members. The club was looker for a simple, sleeker design which was in line with CSSC's feisty, and boundary pushing ethos without being too explicit. I made a plethora of designs for the club reflecting the club's fun, gnar-shredding, aesthetic through concise designs which can be printed on various pieces of merchandise.
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PEPWEAR
Working with Screenprinting company Pepwear, I was sent specific requests and reference images then created custom designs that align with each organization's identity. For each design, I focused on bringing the client's image to fruition, maintaining cohesive branding while delivering visually appealing and unique apparel.
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reference:
reference:
PI BETA PHI MERCHANDISE
A Berkeley-centered design for Pi Beta Phi sorority Parent's Weekend, appealing to visiting family who would be wearing the shirt. Since the theme of the weekend was family visiting, I wanted to create a design centered around post-cards associated with traveling which would appeal to both sorority members and their family.
SAMPLE PATTERN DESIGN
